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By Wilson Duke- research from www.trafficsure.com

Online marketing may appear to be a hard task, especially for entrepreneurs who are not used to e-commerce. There are several strategies you can use to increase web based business, and some of these may have names that are intimidating or perhaps confusing for new online business men: search engine optimization (SEO), article generation, link building and keyword optimization. Yet, there are other approaches that are far more effective than these, while also being simple to apply and fully grasp. For company owners who want to learn how to drive traffic to your website, here are four steps that you can take to increase hits and then gain more profits online: 

1)Create videos. Videos are some of the most effective materials for online marketing for some reasons. First, and most importantly, they are a lot more engaging than other types of media and can keep the attention of Online users the best. Videos could also help companies contact customers in an even more human, personal approach, and are therefore more effective in creating trust. On top of these, videos for Internet marketing don't have to be pricey or require complicated video editing techniques - a short and simple educational video featuring only one speaker can help entice viewers and customers to your website. Just make sure to include relevant tags to videos to be searchable. 

2)Create other materials to add to your video. Videos offer helpful ideas, and these can be used to boost your marketing techniques. Graphics can be created to supplement the videos content, while audio tracks can be transcribed to provide audiences the choice to read article content. These can help boost your SEO campaigns by providing search engines more content to look through.  

3)Broadcast company news with a press release. Press releases, just like videos, tend to have higher ranks on search engine results pages than other types of articles due to their relevance. Newsworthy activities, like employing of new staff or even the launch of a product are common angles. Even so, small activities in the company can also be used as media angles, just be certain that these are highly relevant to the public or perhaps are tied in with any other recent news. Corporations can promote a totally new video through a press release. 

4)Distribute your materials in as much channels possible. The first three steps ensure better rankings in search pages; but, do take actions to syndicate marketing materials in some other channels. This is an important and vital step because users don’t get their information through engines like Google alone. Weblogs, social media sites and press sharing sites are also powerful sources of facts and information that might be interesting to the public. 

With these 4 simple steps, internet business owners can get to more of their target viewers, eventually increasing site traffic and profits of their online business venture.




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